About Paul Rosenlund

Paul S. Rosenlund is a trial lawyer who advises and represents business clients in a variety of areas, including products liability litigation and risk management; toxic torts and California Proposition 65; unfair competition and commercial disputes, including international arbitration; trade secrets; trademark, copyright and patent litigation; and class actions, including consumer protection, antitrust and unfair trade practices under state and federal laws, including California B & P § 17200, privacy and credit transactions. He serves as national or regional counsel for manufacturers and distributors and has handled dozens of jury trials around the country. He also counsels manufacturers, importers and retailers in trade regulation, distribution issues, resale price maintenance, and regarding product safety, recalls and compliance matters involving the U.S. Consumer Product Safety Commission (CPSC) and its counterparts in other countries. Many of his clients are European or Asian manufacturers, investors or insurers who benefit from national or international coordination of their legal affairs.

In addition to handling individual disputes and transactions, Mr. Rosenlund develops and manages systems for efficient control and handling of claims, litigation and discovery, including e-discovery, on a national and regional basis for international and domestic clients. Closely connected with the sports and recreation and hospitality industries, Mr. Rosenlund advises hotel and resort operators in transactions and litigation matters, and he represents foreign and domestic manufacturers and distributors of products ranging from ski equipment to helmets, bicycles, in-line skates, ice skates, scuba gear, water sports, yachts and marine equipment, involving products liability, manufacturing and distribution issues, intellectual property licensing, labels and instructions, warranties, advertising and Internet commerce. A regular speaker and writer on these and related topics, he has recently spoken or written for organizations such as the Sporting Goods Manufacturers Association (SGMA), the American Society for Testing and Materials (ASTM), the International Organization for Standardization (ISO), the American Boat and Yacht Council, the Defense Research Institute (DRI), the World Federation of the Sporting Goods Industry (WFSGI) and the National Ski Areas Association (NSAA). He also has served as judge pro tempore in the courts of Nevada and Placer counties.

Mr. Rosenlund is a 1979 graduate of the University of California, Hastings College of the Law, where he was Articles Editor of the Hastings Law Journal, and a graduate, with honors, of the University of California, Davis.